Introverted entrepreneurs need to think the same way. Don’t fake it. Bet on your strengths. If you need to sit down all day at your desk and focus, do that. If that is working for you, make it happen that way. But never think that you need to be louder, more outgoing, a bigger personality; like yours truly for instance. This is a tremendous time for you to be building a company, and the ball is in your court.
Other studies indicate that removing the dollar symbol ($) from prices altogether reduces the emotional “pain” of paying and therefore increases our propensity to spend. This strategy is frequently used at high end restaurants and luxury retailers. Here, we see how The French Laundry’s wine list displays prices without any symbols or decimals, lessening the immediate sticker shock and visceral connection to our pocketbooks.