Michelle Raab, PhD – Medium

Michelle Raab, PhD

Michelle Raab, PhD

Make the reader the hero of your brand’s story: the tomato a case study

What do tomatoes have to do with being a writer and trying to market your books? At first glance, probably not a lot, but that’s only at…

Sep 6, 2021

Tomatoes

Sep 6, 2021

Michelle Raab, PhD

Cultivating Branding Awareness through Conversation

Branding Awareness is the foundation for marketing strategy. For the strategies available to people like indie writers, branding awareness…

Aug 27, 2021

Mobile Phone with a Conversation Box Above it

Aug 27, 2021

Michelle Raab, PhD

Writers: do you feel like you’re repeating yourself in your content marketing?

For writers who have been at this for a while, you may feel like you are repeating yourself in your content marketing. I gather from my…

Aug 4, 2021

Writers: do you feel like you’re repeating yourself in your content marketing?

Aug 4, 2021

Michelle Raab, PhD

Writers do you hate the spotlight from marketing your book?

As introverts, how do we put ourselves out there? It’s a matter of focus I find. Believe it or not, I don’t particularly like talking about…

Jul 19, 2021

writer and coffee

Jul 19, 2021

Michelle Raab, PhD

Creating a Brand for Indie Writers

If you’re just starting out or maybe you’re trying to rebrand yourself, so you’re trying to recreate your brand, how do you go about…

Jul 14, 2021

Writer with coffee

Jul 14, 2021

Michelle Raab, PhD

Make Your Reader the Hero of Your Brand’s Story

Are you uncomfortable in the spotlight? You are not alone

Jul 7, 2021

Jul 7, 2021

Michelle Raab, PhD

Content Marketing: Expression of Self?

It’s hard to know what to write about when you’re doing content marketing. You can just write about whatever you feel like marketing, but…

Jun 30, 2021

Doodling of “Creativity” in a notebook

Jun 30, 2021

Michelle Raab, PhD

Michelle Raab, PhD

Michelle Raab’s PhD is in quantitative research methods. She is a marketing research consultant & writes about consumer behavior, psychometrics, & marketing.

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