When working with social media, there area a number of businesses doing well with monitoring, and engaging… There are also many who are falling behind or missing the mark. We’ve found the common X factor between the two is STRATEGY those doing well have one.
When you take the time to develop a social media strategy you are more likely to engage your target audience, post relevant content and meet your benchmarks / goals. Don’t worry, this doesn’t mean you have to plan every post, tweet, instagram and facebook post. Rather having a clear overall strategy (think: roadmap) you and your social media / business is working towards.
Ask yourself these KEY QUESTIONS before kicking off a social media strategy OR engaging an agency to manage your social media.
- Resources: Do you or your team have time to manage and engage all social media?
- Budget: Time is money allocate X time per platform is there value in working with an expert?
- Tactics: How, When, Where, Why, What… There’s a lot more that goes into social media than meets the eye
- Platforms: New platforms seem to pop up daily. What are YOUR key platforms. Where is YOUR audience?
- Competition: What is the competition doing? Evaluate what people are doing well, and use that as inspiration NOT carbon copy!
Without a clear strategy and answers to the questions above, you may do well… Why roll the dice with your business? Learn more on our Social Media series at @mwqpr