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Michelly Sugui
Michelly Sugui

Michelly Sugui

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From 11 Things Startups Should Know Before Rebranding by Aaina

…tant for us to keep in mind that there are tens of thousands of people that use HelloSign everyday. They have certain expectations from the brand. We constantly reminded ourselves of this so we wouldn’t drift too far away from flows that our users are already familiar with. It was also important to note that some of these flows are crucial to our product. A sudden change …

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