My experience sampling the planet at Expo 2015
You might have heard the World's Fair is taking place this year.
You know, the ones where countries come together to show their best side for everyone else to behold.
World's Fairs originated around the industrial revolution and went out of fashion after the war, perhaps mirroring the ebb and flow of our global outlook.
Lately, there has been a surge in interest for holding what are now called Expos, with Shanghai raising the bar in 2010 to one-up Beijing's Olympics.
2015 is the year of Milan, uniting 140 countries and dozens of non-governmental organizations & corporate partners under a long roof in the outskirts of the city.
I've been following the event a while. Recently I decided to have enough affinities with the Expo to actually go visit it.
I spent two days roaming pavilions with Mari, and hope the photos below sufficiently capture my experience.
Feeding the planet
“Feeding the planet, energy for life" was selected as theme for the Expo. In other words: food everywhere (a global food court twice the size of the Vatican).
Meals are served in restaurants and from trucks. Prices are fair, considering the logistics. We sampled ruthlessly and found flavors genuine, but toned down for global appeal.
Everything below cost between €5 – €10.
The Tree of life
Capping the experience at Expo is the Tree of Life, a 40 meter structure at the end of the Italian pavilion. The tree breathes lights throughout the day and comes alive at night with a display of music and colors.
The Tree follows the host tradition of building memorable constructions to iconize the event.
Supermarket of the future
As part of the food future theme, local supermarket chain Coop put together a high-tech supermarket of the future. Product metadata is displayed on overhead screens by pointing at them. Robot arms serve fresh apples. The store is fully stocked and provides self-checkout at the exit.
Concept Kitchen 2025
Sweden is not officially present at the Expo, which did not stop IKEA from building one in Milan instead. With a promise of showcasing a 2025 kitchen, I was pretty much obliged to visit.
That's all! See you in Dubai 2020.