Michel Tofahrn

As technology platforms mature, customer expectations grow and Service Design makes inroads into business; the job will be to join existing sub-services into holistic offerings, rather than designing new ones from scratch. All from scratch stuff will go to boutique start-ups by the way, who rarely and uniquely combine business, technology and design. Quick wins to reduce gaps will win out over big projects with little or no existing infrastructure. And in house teams will lead the way as they know the more mature domains that need fixing than the externals. The big software houses, SI people and their platforms will have to accelerate usability of their own stuff and be seen to relish partnerships and legacy migration to close service gaps.

…nted creative professionals because you are robbing them of their creativity, ideation and passion. To be a great leader you need to take the time and create the self-awareness to understand your process and how you can include you team in your process so they all rally behind it, make it better and improve their personal process so they get stronger. This is critical because creativity is largely an emotional profession where people need to feel inspired, invested and protected to do their best work.

… of the entropy of the codebase (an unrecoverable mistake for a small technology business to make). A software product is like a living, breathing organism, and if you stuff too much into it too fast, it will fold under its own weight.