Leveraging in-product behavior as a leading indicator of buyer intent — Note: Read the full “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book or download in PDF format. To date, B2B software companies have relied on marketing qualified leads (MQLs) as a way to determine when someone shows buying intent. As a key qualifier for…

Opening Thoughts — Note: This article covers opening thoughts of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. The nature of SaaS startups requires founders to pay attention to…

In customer acquisition, customers typically interact with your business through several different, siloed channels. Most target customers hear about you through digital marketing channels. Marketing automation has digitized and personalized that part of the customer journey, so prospects are nurtured until they’re ready to try your solution. …