Explaining Media Terms in Plain English: Ratings & GRPs
Jordan Weil
62

Thanks for that Jordan really considered. I like the 20% rule and those categories that can go over 250 points align with large reach rules in other areas.

Finally, is there a measurement of frequency with TV? So if GRP is the % of audience we are hitting what do we use to measure the repetitions to that audience?

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.