Koingaroo Case Study
1. About Koingaroo
Koingaroo is a platform that allows you to earn yield through self-custody investing. You can pay in any token and deploy your investments across multiple protocols. This ensures the security of your investments and minimizes risks. Additionally, Koingaroo supports staking and lending on Polkadot and Arbitrum.
2. Challenge
Koingaroo is dedicated to raising awareness of the fascinating Blockchain and WEB3 universe and expanding its reach in the global blockchain community. To achieve this goal, Koingaroo has partnered with Midle, a platform that operates on a task-to-earn platform principle, to meet its specific requirements.
3. Solution: Midle
Koingaroo launched a campaign on Midle to unite Web3.0 users and offer them an opportunity to explore their websites and platforms. This effort aimed to motivate Midle users to interact with Koingaroo on social media and integrate into the Koingaroo platform. Through an eighteen-day campaign featuring tasks and rewards, Koingaroo aimed to familiarize Midle users with their platform, promote consistent engagement, and achieve adoption among its intended audience.
Aim of the Campaign
- Introducing the Koingaroo and Socials
- Being Part of the Community
Campaign Journey
Koingaroo created a Midle Dashboard, opened tasks, and launched a campaign with 75 USDT prize pool to introduce their projects and their platform to Web3 users on Midle.
Campaign Data
Traffic was drawn from more than 60 different countries, resulting in 65,972 impressions, 3,164 clicks, and 2,432 completions.
The Final report of the Koingaroo Campaign is below how Midle could be valuable for WEB3 projects:
Conclusion
- The process of converting social media followers into platform users has been successfully completed, thanks to the eighteen-day campaign on Midle that allowed users to interact with Koingaroo, and earn rewards in the form USDT.
- As a result of the successful social media campaign, Koingaroo was able to reach a wider audience beyond Midle users, providing them with access to the platform’s events and services. By expanding its reach through social media, Koingaroo was able to attract new users and showcase its expertise in a wider market.
