MFET.EARTH Campaign Case Study
1. About MFET.EARTH
MFET is a solution focused on measuring and reducing our carbon footprint in air, soil, and water. By involving individuals and companies from all sectors, MFET aims to address the pressing issue of carbon footprint and create meaningful change. Utilizing projects like Balance and Journey, MFET measures and mitigates carbon emissions in the air and on the ground. All data is securely stored on low-carbon blockchains, making it accessible for scientific studies and ensuring data integrity through blockchain technology.
2. Challenge
MFET aims to address the issue of carbon footprint by involving individuals and companies from all sectors and create meaningful change. To achieve this goal, MFET.EARTH has partnered with Midle, a platform that operates on a task-to-earn platform principle, to meet its specific requirements.
3. Solution: Midle
MFET.EARTH has launched a twelve-day campaign with tasks and rewards on Midle to bring together Web3.0 users and allow them to experience the MFET.EARTH’s website. The campaign aims to encourage Midle users to engage with MFET.EARTH on social media, understand their mission, and become a part of MFET.EARTH’s community.
Aim of the Campaign
- Introducing the MFET.EARTH’s Website
- Being Part of the MFET.EARTH Community
Campaign Journey
MFET.EATH created a Midle Dashboard, opened tasks, and launched a campaign with a $100 worth of MFET prize pool to introduce their projects and Trading Contest to Web3 users on Midle.
Campaign Data
During the 12-day campaign period, traffic was drawn from 60 different countries, including Indonesia, Turkey, Philippines, and India. A total of 81,274 impressions, 3.081 clicks, and 2,930 completions were achieved.
The Final report of the MFET.EARTH Campaign is below how Midle could be valuable for WEB3 projects:
Conclusion
- Through the twelve-day campaign on Midle, which enabled users to engage with MFET.EARTH, provide feedback on the event, and earn rewards in the form of “$MFET,” the process of converting social media followers into platform users was successfully completed. As a result, MFET.EARTH expanded its user base and collected data from the global market and boost their socials.
