Midle X Gamer Arena Whitelist Campaign
1. About Gamer Arena
Gamer Arena is a gaming platform that allows people with similar skills to compete against one another in games, rewards them based on their accomplishments, and gives them the chance to showcase their expertise. Since its launch in March 2020, the platform has hosted single-player duels and tournaments for groups of one or more players in more than 20 games played on tablets, computers, consoles, and mobile devices.
2. Challenge
Gamer Arena was founded in the second half of 2019 with the vision of becoming one of the largest gaming platforms in the world. While users in Turkey were easily rewarded, the platform had to create a token to reward players in the global market. Thus, Gamer Arena took the first step towards opening up to the global market by creating its own token, GAU. The platform aims to reach users in the blockchain and cryptocurrency ecosystem and introduce them to the world of Gamer Arena. To achieve this, the solution was Midle.
3. Solution: Midle
Midle has launched a campaign that brings together DeFi and Web 3.0 users with Gamer Arena, allowing them to experience the platform. The objective of the campaign was to encourage Midle users to engage with Gamer Arena on social media and test the new application. As a result, Gamer Arena would receive feedback from its target audience and increase its visibility in the global market.
To familiarize Midle users with Gamer Arena, encourage regular interaction, and facilitate adoption of the platform, a nine-day campaign filled with tasks and rewards has commenced. The goal of the campaign was to convert Midle users, who were the target audience of Gamer Arena, into active users of the platform by the end of the campaign.
Aim of the Campaign
Increasing Social Media Interaction
Users become Gamer Arena followers by interacting with Gamer Arena’s social media accounts
Encouraging Users to be Beta Users
Users try the new application that Gamer Arena will release in the beta version and share their feedback. This allows them to interact directly with the application.
Being Part of the Community
These two steps allow people to become permanent users of Gamer Arena, as they are able to interact with the platform, share their feedback, and experience the full range of features offered by the application.
Customer Journey
Campaign Data
Campaign Dates: 22.03.23–30.03.23
Campaign Status Report
Reward
The top 20 users with the highest interaction in the campaign missions on Midle were rewarded with $GAU tokens. Furthermore, these users were selected as beta testers for Gamer Arena’s new application and given the opportunity to participate in the beta version of the platform.
Conclusion
- The process of converting social media followers into platform users has been successfully completed, thanks to the nine-day campaign on Midle that allowed users to interact with Gamer Arena, provide feedback on the new application, and earn rewards in the form of $GAU tokens. As a result, Gamer Arena has expanded its user base and gained visibility on the global market.
- Gamer Arena was able to receive direct feedback from its intended audience for the new application, thanks to the nine-day campaign on Midle. This feedback will be invaluable in helping Gamer Arena improve the application and provide a better user experience. By prioritizing user feedback, Gamer Arena aims to create a platform that meets the needs and expectations of its users.
- Gamer Arena’s most important asset, its user base, was rewarded with $GAU tokens as part of the Midle campaign. This not only provided users with a valuable reward for their participation but also helped create extra awareness for the token and the platform. As more users become holders of $GAU, the token’s value may increase, further increasing the platform’s visibility and potential for growth.
- As a result of the successful social media campaign, Gamer Arena was able to reach a wider audience beyond Midle users, providing them with access to the platform’s games and services. By expanding its reach through social media, Gamer Arena was able to attract new users and showcase its expertise in a wider market.
