… and you can immediately start asking yourself questions that can lead you to your next innovation. What are my customers trying to get better at? Where would they expect us to help them? What would it look like if my brand put AI to work to supercharge their self-improvement?
Here’s how new trends, change, and basic needs relate to one another: new trends emerge when some change in the world — a new technology, a new economic moment, a new attitude, whatever — unlocks some new way of serving a basic human need.