1/3 of Gen Z Quits Social Media
“34 percent of Gen Z say they’re permanently quitting social media, and 64 percent are taking a break, according to new research from Origin, Hill Holliday’s in-house research arm” — Campaign Live, March 2018
Why?

The key data points that jumped out of the summary at me are about attention.
41% — Wasting too much time on it
72% — People my age are too distracted by it
The attention economy puts a premium on attention. And its first generation of natives is recognizing its inherent value. It may be an intuitive, knee-jerk reaction to market forces.
And it demonstrates how fast humanity is capable of adjusting to new norms in this era of digital transformation. It’s been 25 years since the premiere issue of Wired Magazine. The revolution is here.
Resources:
Campaign Live
https://www.campaignlive.com/article/gen-z-quitting-social-media-droves-makes-unhappy-study-finds/1459007
Hill Holliday Gen Z Study
http://thinking.hhcc.com/?utm_campaign=Thought%20Leadership%20%E2%80%94%20Gen%20Z&utm_source=Press%20Release
