Thomas Michalak
Jul 24, 2017 · 1 min read

Very good point. All those “tools” are often just another way for the designer/product owner to hide from talking to users. Most people are also just guessing when filling up those graphs, flows and personas. Nothing worse then made up data.

    Thomas Michalak

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    Designer and team leader. Pushing for data and research lead design. Keeping it outcome focused. Also love building and growing design teams.