The Cost of Bite-Sized, Animated Videos
Information to help healthcare organizations budget for turning their written copy into animated videos.
Healthcare is tasked with the enormous project of educating patients with chronic conditions and illnesses.
With millions of people diagnosed with conditions like diabetes, hypertension and heart disease every year, healthcare organizations must keep the most up-to-date, easy-to-understand, outcomes-based research available.
Not only must these organizations keep the top-quality content, but they must also understand the best methods of delivery to reach their patients.
Traditional Delivery Methods
Traditionally, healthcare organizations have used handouts, articles, classes and phone calls to educate their patients but the attention of patient populations around the world is shifting to video.
27% of Baby Boomers regularly consume video content, making it the most popular form of content for their generational bracket — more so than blogs, infographics or even images. —Blueleadz.com
Healthcare organizations may be slower to innovate, but they're not living in the dark. Executives at hospitals, health plans, pharmaceutical companies, and digital health companies know that video is now key for communicating educational materials to patients at scale.
The Burning Question
So what can healthcare organizations expect to spend if they want to turn their articles, workbooks, or handouts into bite-sized, “explainer-style” videos?
Earlier this year (2018), Hubspot did research on 70 explainer video companies across the industry and compiled the findings. They measured based on three “universal” animation types, and a length of 60 seconds.
What did they find?
Prices varied from $700 — $70,000 and turn-around times varied from two weeks to 12 weeks.
For the sake of healthcare and the massive amounts of content organizations have created to educate patients, let's focus on the more affordable and faster options.
How to Fit Video in the Budget
Based on the research, the most affordable significant players charge $700 for a 60-second video. They work at a pace of one video per two weeks and are focused on customer acquisition content aka marketing videos.
That doesn’t sound very helpful for a healthcare organization with thousands of articles. A content library that is ready 10 years from now will be 10 years too late.
In 2018 if you want a sales-ie explainer video, you will pay a minimum of $700 for a professional studio. That sounds fair until you take into account the fact that healthcare organizations have thousands of patient education articles, workbooks, and handouts. How does KingFit compare to the most affordable options on the market? Let's take a look.
At KingFit, we are able to cut the minimum explainer video cost on the market in HALF for healthcare organizations because our 5-Step Content Conversion Process has made it easy for us to transform static content into an animated video at blazing speed while still maintaining high quality. In addition, we establish long-term relationships with our customers and offer financing options so customers can quickly build a video presence online without major up-front costs.
The buzz-topic in healthcare right now is “Digital Health”. Video content is the language of the digital landscape. If your organization is going to communicate with patients effectively in the age of digital health, you are going to need video. KingFit can help you make the leap.
Thank you for reading,
Miguel, Co-Founder & CEO at KingFit