We feel terrible about rejection and failure because that’s the way we were educated. It’s basically in our programming. In our modern societies, it often is the rule that we should always aspire to “the best”. Otherwise, you would be left out.
They teach us you have to be the first in line. But what happens when we realize that the line is in fact incredibly long? There is only one first place there. Does this mean that all the rest of the line should be miserable? Why not trying to be happy in the 5th or 16th or even 57th place? What’s wrong with that?