…ork on the most interesting problems and hired incredible people … We were in on the ground floor.” As Gates tells it, the money was almost an accidental byproduct: “Really, if you develop good software, the business isn’t that complicated … The business side is pretty simple; you try and take in more than you spend.”
And the goal of this initiative — this “Moonshot” — is to seize this moment. To accelerate our efforts to progress towards a cure, and to unleash new discoveries and breakthroughs for other deadly diseases.
Schiller, in fact, has a grand philosophical theory of the Apple product line that puts all products on a continuum. Ideally, you should be using the smallest possible gadget to do as much as possible before going to the next largest gizmo in line.