Over the last years, the recommendation system has become the most important asset in terms of engaging users on the website for some of the biggest names in the industry. From Netflix to Amazon, customized, profiled recommendations drive about 70–80% of the views the user makes once inside a platform.
For eMAG, this very important tool has been traditionally outsourced to a third party provider. And although the charts were always “the good kind”, right and to the top, in terms of all fashioned KPIs, such as clicks, we’ve decided to look closer to the foundation those charts stand upon…
