The perfect example of this is Earnest’s Precision Pricing — a feature only we offer. Let’s say you are trying to refinance your student loans. A traditional bank may provide 5-, 10-, 15-, and 20-year loan options. However, to a borrower, what matters most is not whether the loan is 15 years long or 20 years long; instead what really matters is the monthly payment (how much can you afford?) and the interest rate. Hence, instead of asking you to select a loan term, at Earnest we ask you to simply select your monthly payment on a slider. As you increase your monthly payment, we decrease the term length and your interest rate accordingly:
Product Management in FinTech
Ankit Prasad
302

Nice!!! Love how you focused on the customers point ov view and not the traditional banks pov!