“Charge more!” “Use content marketing!” “Start with an ebook!” There’s a lot of folklore in the startup and bootstrapping community. Do they all stand up to scrutiny? This is my interview with long-time SaaS entrepreneur, Ian Landsman.

This episode (from 2017) is still full of gems for self-funded SaaS startups.

Here’s a teaser:

Here’s the full episode:

👋 Hey, I’m Justin Jackson.

Since 2018, I’ve been building and growing Transistor.fm (with my co-founder Jon Buda). Today, we have two full-time employees, and the business is calm and profitable.

You can read some of my best bootstrapping posts here:




👏 Well said Matt!

Many of the features suggested in Michael's piece are already being explored as a part of the https://podcastindex.org/ project.

But more importantly, Spotify seems particularly hungry to be the "centralized platform" for podcasting. They want discovery, consumption, and monetization can happen in the same place. That desire serves no one but Spotify and their shareholders.

One centralized platform = bad for creators. (I discuss this in more detail here: https://justinjackson.ca/podcasts-and-capital).

I have many friends at Spotify, and support their work, but I am not a fan of them attacking the open-standard.



It’s been years since I’ve published anything on Medium. (Hi, it’s me, Justin Jackson).

But (somehow) I’ve accrued nearly 6,000 followers here?!

Since I stopped writing on Medium, I’ve been focused on building a startup called Transistor.fm (with my co-founder Jon Buda). It’s a podcast hosting and analytics platform.

Jon and I met at XOXO in 2014. I had a beard then!

We started in early 2018 and built it from $0 in MRR, to over $550,000 in ARR today.

I’ve been sharing our progress in this bootstrapping series:

And on our podcast:

If you’re on a bootstrapping journey, you might like those too. 👌

Justin Jackson

PS: if you’re looking to start a podcast in 2022, I just published this guide for you. I’ve also just released a new video: