But it’s hardly just about that. Podcasting is becoming a big business in its own right. Yes, it’s still nascent, but Spotify has been putting the pieces in place to make it less so. And Joe Rogan may be the last piece needed in that equation.
It's interesting to re-read this piece three years later.
It's interesting to re-read this piece three years later. In many ways, podcasting is still a tiny, nascent category. The most generous estimates put podcasting's total ad revenue at about 2.25 billion dollars per year (advertising revenue in traditional radio is about $28.5 billion). There are thousands of people starting…