The United Nations and Unsplash create an Open Visual Public Service Announcement System for the Internet

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A few weeks ago, the United Nations put out a Global Open Brief to get help coming up with visuals in the fight against COVID-19.

The UN’s challenge: we need to get important COVID19 messaging out far and wide to reach as many people as possible as fast as possible.

“We are in an unprecedented situation and the normal rules no longer apply. We cannot resort to the usual tools in such unusual times. The creativity of the responses must match the unique nature of this crisis — the magnitude of the responses must match its scale.” …


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When COVID-19 hit, we started to see a new visual language develop.

When connecting in person was not possible, people connected through creativity.

Search topics with the most growth

Unsplash traffic has grown over 40% in the last month to 18 billion image views and 100 million image downloads. We’ve received more image submissions than any other time in our history.

We’re seeing a general increase across the entire site along with specific topics (Work From Home) seeing surges in interest.

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Excluding COVID-19 related topics, here’s the topics with the most growth:

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People are searching for these images to communicate and understand our new normal.

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At Home is the new authentic

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  • At Home is the new authentic. People are looking for visuals to tell stories around beauty, cleanliness, cook, workout, play, create, and happiness. But what’s different now is they are looking for visuals that show them at home. …


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Today, over 1 million images have been contributed on Unsplash.

50,660 images have been contributed in the last month alone.

We feel grateful to be building for the most passionate and creative community we’ve ever been a part of.

If it wasn’t for you, hundreds of millions of creations would not exist.

Problems in the world are solved by creativity. By making quality images accessible, more people can create. When more people create, more progress is made.

So thank you for contributing. Thank you for being part of our community.

Some of you might remember the first ten photos contributed on Unsplash. We thought it was fitting to kickoff the next million images with 10 more.

million.unsplash.com

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❤️,

Mikael and the Unsplash team


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New Unsplash logo files (.ai, .png, . svg) available here.

Today we’re launching a new logo for Unsplash.

We didn’t make a new logo just ’cause. We made a new logo because our current one was no longer doing its job.

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Unsplash logo before and after

The original Unsplash logo was a generic camera icon. It may seem like it was generic because we didn’t care. But actually, it was generic because we did. We wanted Unsplash to be all about the beauty of images. A distraction-free zone where nothing got in the way of that. Not even a logo.

While our logo aligned philosophically, it didn’t hold up practically. Not getting in the way is one thing but confusion is another. One of the main issues with our generic-looking camera logo was it was easily confused with camera icons from other products (see: Apple, Instagram, Dropbox, Google, etc). You could barely tell the difference between our logo and a Google Search Result for “camera icon.” …


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A few months ago, we kicked off a new kind of partnership with Timberland.

Timberland came to Unsplash looking to commission imagery with Unsplash contributors for the 45th anniversary global campaign of their iconic yellow boot.

The imagery would be featured across all of Timberland’s channels: stores, print, web, video, and digital profiles. Timberland would then contribute these images back on Unsplash so anyone could use them freely.

What excited us about this campaign was how it created value for everyone. Timberland would find skillful photographers from worldwide locations. Photographers would get a commissioned contract with a world-class brand. Creators get quality imagery to create with. …


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Over last the 5 years, we’ve done 5 rounds of investment for Crew and then Unsplash.

Being based in Canada though, has meant a lot of travel to New York and the San Francisco Bay Area.

These travel costs can be significant, especially in the early stages of building your company.

For a lot of our fundraising rounds, we had to travel with little money. Over many trips, we came up with ways to travel to strike a balance between saving money, time, and stress. …


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Update 9/9/18: The deadline to apply for this position was Sept. 9, 2018. This position is no longer open.

We just opened a rare new position in Partnerships at Unsplash. Because we’re building a lean team of product-focused people, this is 1 of only 5 positions across the company we plan to open this year.

You’ll work directly with Unsplash co-founder Steph Liverani to build and nurture relationships with Unsplash partners. In the last 9 months alone, Steph’s helped connect Unsplash with 500+ partners including Apple, Adobe, Trello, FiftyThree, Medium, and Square.

Joining forces with Steph is a unique opportunity to work alongside one of the best operators I’ve ever seen. …


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Our world is becoming increasingly visual. Yet, when it comes to the visual expression around sexual subjects, we’re limited to medical diagrams and porn.

The lack of quality, usable imagery around sexual subjects doesn’t make people stop talking about them. It only makes these subjects harder to talk about. Just because something may be considered taboo, doesn’t mean it should be suppressed from creative expression. Taboo subjects need creativity the most.

Today, many sexual subjects considered “off-limits” have a growing need to be communicated. Unsplash is a place for enabling creative expression. At the same time, Unsplash is a safe space for all creators. …


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Today we welcome Bedrock (Geoff Lewis, Eric Stromberg) as investment partners in Unsplash.

Bedrock’s investment completes our Series A investment round. We have now raised a total of $11M to build a new economic model around photography.

We hit it off with Bedrock before we even met. A few months ago, Geoff shared Bedrock’s thesis: A focus on finding narrative violations. It’s one of the most interesting, clear, and articulate thesis’ I have ever seen.

Geoff and Eric founded Bedrock on the belief that profound businesses often exist in contrast to what most people believe to be true.

We‘ve had our share of narrative violations with…

About

Mikael Cho

Founder/CEO @unsplash @mikaelcho

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