Ranking US political party logos
Beliefs aside, which political party has the best visual design? How does their design make people feel?
This article compares four (4) party logos: Democratic, Republican, Libertarian, and Green Party.
Democratic
- Donkey outline
- 4 white stars
- (Top) half blue and (bottom) half red
- Animal head facing left
Republican
- Elephant outline
- 3 white stars
- (Top) half blue and (bottom) half red
- Animal head facing right
Read a breakdown of the reasoning for the use of a donkey and an elephant here.
Libertarian
- No animal
- Statue of Liberty is main character
- Dark navy circle with gold and stars in the middle, navy outline for SoL and text
- Establishment year
- Title of party included
Green Party
- No animal or figure
- Green globe circle surrounded by leaves
- Green text with bold type stating name of party
For a comprehensive evaluation of all US political party logos (as of 2018), look into Adam Flint Taylor’s project.
Design Attributes
The Libertarian logo stand out from the crowd, behind an entire image with a background instead of one symbol. It has a lot of lines, a lot of detail, and by today’s standards, this logo is too much. It communicates the message of liberty loud and clear through using the SoL, but I would want to see her as the main focal point, instead of her competing for the spotlight with the background gold circle.
The simplicity of the Democratic, Republican and Green party logos are certainly attractive due to their digestibility. The shape of the donkey balances out the movement within the logo, and the four stars make 2 + 2 = more balanced. The elephant, however, has no movement in the logo, perhaps done so on purpose. The elephant looks firmly planted in the ground through the rounded extension from the shoulders and hips.
The Green Party logo is the simplest, but most modern looking as well. It stands out do to this. I believe this logo could use more pizazz, and detail. Keep the green, but highlight the globe more and leaves coming out of the globe itself. Show the globe growing, conveying the message of the party
Winner…
Green Party
Please comment, share, and respond with any opinions, tips or experience you have.
Thanks for reading, and good luck with creating.
