Boon times in PR!

Mike Driehorst
Sep 5, 2018 · 2 min read

The fragmented media landscape that social and digital media have caused since the early 2000s is a bane and a boon for media relations pros.

Ultimately, it simply requires real pros who care about their craft to work a little harder and a little smarter in an opportunity to set yourself apart.

Bane

More research required to ensure the media audience is right for your employer or…

Keep the story going. Sign up for an extra free read.

You've completed your member preview for this month, but when you sign up for a free Medium account, you get one more story.
Already have an account? Sign in

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade