Lines, Shapes, Colour, and Meaning

Lines, shapes and colour are basic elements of design. These elements hold a meaning that influences how people feel about a particular design.


Curved lines convey affection and care, as well as support and protection.

Vertical lines imply strength and security, as well as control and aggression.

Diagonal lines impart energy and action, as well as danger and instability.

Horizontal lines communicate composure, tranquility, silence, and order.


Circles suggest collaboration, stability and longevity.

Squares are solid, reliable and balanced.

Triangles hold energy, risk and power.


Black is mysterious and sophisticated, and associated with death and evil.

White is clean and simple, and associated with goodness and purity.

Brown is organic and rural, and associated with the outdoors.

Grey is stable and secure, and associated with maturity and authority.

Red is dangerous and aggressive, and associated with love and passion.

Yellow is warmth and intellect, and associated with caution and cowardice.

Blue is sincerity and integrity, and associated with peace and tranquility.

Orange is innovation and creativity, and associated with fun and affordable.

Green is life and growth, and associated with nature and money.

Purple is wise and dignified, and associated with royalty and luxury.

Pink is feminine and fun, and associated with love and playfulness.


Design choices effect everyone differently. These are just general ideas of how different lines, shapes and colours tend to affect people.

This is also just a starting point. Combinations and variations of these elements will expand this palette, of visual communication, further.