Highlighted by Mike Octigan
From The One Thing Everybody Gets Wrong About B2B Marketing by Nicolas Cole
Write an article that directly addresses your target decision maker’s biggest pain point. And if you really want to get targeted with it, connect with them on LinkedIn, send them the article you wrote, and say, “Hey, I saw you’re a marketing manager, and I wrote this because this is something I’ve learned working with managers a lot. I thought you would find this helpful.”