Rethinking Agents to Scale PAYGo Businesses

Photo Credit: Capture Ghana, PEG Agent

“The hardest piece of the PAYGo model is ensuring customers repay their loans. [R]epayment is highly correlated with customer use, customer satisfaction, and customer referrals, which lead to more sales. High repayment rates are therefore a terrifically good indicator of whether you have a sustainable business model or not. Sales are obviously important, but as a business gets larger, the focus needs to be mostly on ‘quality sales’ that give you the best shot of repayment.”

PEG Agent, Ghana
PEG Agent, Ghana

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store