Michael Irwin – Medium

Michael Irwin

Michael Irwin

You Can’t Gift Someone a Future but You Can Help Them Prepare for It.

Earlier in my career, I was making a transition from VP marketing to Chief Financial Officer of a global public company. Even though I had…

May 29, 2018

You Can’t Gift Someone a Future but You Can Help Them Prepare for It.

May 29, 2018

Michael Irwin

Niche Strategy: Secrets of 6 Successful Upstarts

Sun Tzu said that “the supreme art of war is to subdue the enemy without fighting.” There’s merit to considering that course in business…

May 15, 2018

Niche Strategy: Secrets of 6 Successful Upstarts

May 15, 2018

Michael Irwin

Too often, success is about outcomes only.

We’ve all seen them. Companies that achieved the extraordinary and become the symbolic image of success. While many may be good stories to…

May 1, 2018

Too often, success is about outcomes only.

May 1, 2018

Michael Irwin

Winning at Retail: 6 Ways Brands & Shops Partner Up For Growth

Some years ago, I was part of vendor group meeting with a major retailer. Vendors were livid with the retailer’s habit of taking undeserved…

May 1, 2018

Winning at Retail: 6 Ways Brands & Shops Partner Up For Growth

May 1, 2018

Michael Irwin

Winning at Retail: The 9 Habits of The Best

Every day, it seems, there are more headlines about retail failure, struggles, and declining sales at malls. The mixed bag of 2017 included…

May 1, 2018

Winning at Retail: The 9 Habits of The Best

May 1, 2018

Michael Irwin

Mastering the Pivot: Shifting Strategy Toward Opportunity

Like a surfer shifting angles to capture the energy of a wave, a business leader pivoting strategy is looking for new ways to keep rolling…

May 1, 2018

Mastering the Pivot: Shifting Strategy Toward Opportunity

May 1, 2018

Michael Irwin

Going Global: The 5 Decisions that lead to Success or Failure

International distribution is an understandable consideration for many companies. After all, new markets equate to untapped opportunity…

Dec 10, 2017

Going Global: The 5 Decisions that lead to Success or Failure

Dec 10, 2017

Michael Irwin

Scaling Up: 6 Ways to Turn Growing Pains into Growing Gains

When Tim Forrest started working with a food company client, he knew that he faced a challenging revenue curve. “The company had fallen…

Nov 15, 2017

Scaling Up: 6 Ways to Turn Growing Pains into Growing Gains

Nov 15, 2017

Michael Irwin

From the kitchen to $40 Million: Lessons in Scaling Up from The Honest Kitchen

When the Postins’ family dog, Mosi, came down with skin allergies, their immediate response was to try to solve the problem. Lucy Postins…

Oct 23, 2017

From the kitchen to $40 Million: Lessons in Scaling Up from The Honest Kitchen

Oct 23, 2017

Michael Irwin

Gorilla Marketing: Lessons from the amazing success of Gorilla Glue

In 1999, when the Lutz Tool Company, owned by the Ragland family, purchased a tiny adhesive business in California, the category they were…

Jul 15, 2017

Gorilla Marketing: Lessons from the amazing success of Gorilla Glue

Jul 15, 2017

Michael Irwin

Michael Irwin

Advisor, author, entrepreneur, mentor, start-up founder/president, public company CFO, VP Marketing, sales guy, cyclist, marathoner. BottleRocketAdvisors.com

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