Hi Tom, thanks very much for this post. I recently joined a tech co as Marketing Director, a move that represented a big change from my consultancy background. This post has helped me rationalise a lot and given me practical advice to implement. I’m not CMO but there isn’t one in the business, so I’m aiming to operating at that level. I’m enjoying the challenge though, I just need to breath deeply a bit more. And watch more house flipping shows.