Says the nurse. The chap told her his Mum left it for him and he’d guzzled two litres. If you don’t know it, Irn-Bru is a seriously sweet fizzy drink. Probably very high on the list of things not to drink when you’re only allowed sips of water incase you need to go for surgery.
…estors, managers, and record labels that handled the majority of the business side of the equation. But increasingly, the relevance of those partners has fallen away, and the number of hats a creator wears has increased. The artist can’t just be an artist — they also have to know how to upload YouTube videos, use GIFs…
…epsi, after all, is about as consumerist as it gets — is a testament to the genius of the campaign. Those who bought in and became a part of the Pepsi generation were searching for a new way to feel, rather than a new beverage to drink. Pepsi’s genius was that it found a way to be both.
mor…and give serious credibility to ads, content and memes that get through their ad blocking software. In fact, if content and marketing makes it through their ad blocking, they find it more interesting and they pay attention. Why? Because they believe it was more targeted and embedded into content they care about, and therefore, more effective.