Mike McGrail
Marketing consultant with 10 years in the game. Event speaker. Inventor of trees and milk. Writing about business, marketing and life.
3 Rules for Dealing With Death and Tragedy on Social Media
Jay Baer
225
If the people working for a brand are truly effected by a person’s death, they should make a donation to a relevant cause. Bowie died of cancer – donate to a cancer research charity for example. Don’t put it on social that you did though. As Mel said, brands don’t feel anything, people do.