Transitioning from Marketing to Growth
I recently spent two days behind the scenes with one of the Skyscanner Growth teams, exploring their approach to marketing and growth. In fact, the tech unicorn has dropped ‘marketing’ from their vernacular and fully adopted a growth mentality, implementing a Spotify squad system.
This film is the result of the time I spent with them. You’ll learn about agile, SEO, content and much more, plus get a great look behind-the-scenes at the travel-search giant. I hope you enjoy it!
Big thanks to the Skyscanner team! If you liked this video, please do head over to the Chimp House Media YouTube channel and subscribe!
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