POLITICO Playbook: 90 days to Cleveland, 203 days to election — TRUMP SHAKEUP: New guard empowered; big spending planned in next states

Good Tuesday morning, and happy New York primary. N.Y. Post cover: “FEELIN’ THE BERN — Hillary sweats into NY primary” with a photo illustration of Bernie peeking from behind the Empire State Building at a perspiring Hillary http://nyp.st/1SpwxdG … Drudge banner: “EVE OF NEW YORK POLLS: CLINTON +12 TRUMP +30.”

A SENIOR CLINTON campaign official emails Playbook: “There are 8 weeks left in the Democratic primary. The voters in the remaining states deserve to have a voice … and our campaign will compete in each of these contests. But we believe that Hillary Clinton will be the nominee. She leads Senator Sanders by 2.3 million votes and her lead in pledged delegates far surpasses any lead ever held by President Obama in the 2008 primaries.

“After New York votes [tonight], his improbable path will become harder. Senator Sanders and his campaign have a choice to make about how they want to close out the primaries. He needs to decide if he is going to continue down the destructive path he started down in New York where he makes discredited, personal attacks on Hillary Clinton — that we typically see from Republicans — or return to running a campaign about issues as he always pledged to do.”

By Mike Allen (@mikeallen; mallen@politico.com) and Daniel Lippman (@dlippman; dlippman@politico.com)

SCOOP — “Trump orders new campaign hierarchy, spending plan: At a senior staff meeting on Saturday, the GOP front-runner gave Paul Manafort more authority and approved a major spending increase,” by Ken Vogel and Ben Schreckinger: “[T]he GOP front-runner told senior staffers at a Saturday meeting that he wants his recent hires Paul Manafort and Rick Wiley to take the reins in upcoming states, giving them a $20-million budget for key contests in May and June … The spending authorization, which covers most of the month of May, is far more than the campaign has spent in any prior month …

“The cash infusion — which the sources said is intended to fund an aggressive advertising push, as well as more staff at Trump’s New York headquarters and in upcoming states — is part of an effort by the billionaire to expand and professionalize a shoestring operation that had mostly gotten by on the strength of free media exposure and a small core team. … [S]ources inside the Trump campaign said the moves are increasingly alienating staff loyal to the original team headed by campaign manager Corey Lewandowski …

“One key Lewandowski loyalist, national field director Stuart Jolly, on Monday submitted a letter of resignation … Manafort is planning a heavy advertising campaign in California … Money is already flowing more freely, with thousands of dollars going to hotel accommodations for staffers in Pennsylvania … At Saturday’s meeting … Manafort also laid out a plan on Saturday for hiring at least five additional communications staffers to work in a national press office that has been mostly run by spokeswoman Hope Hicks.” http://politi.co/1QjqJOs

— HuffPost banner, “TRUMP TURMOIL: NEW GUARD TAKES OVER.”

— BuzzFeed’s Brandon Wall (@Walldo): “Speaking in Buffalo, Trump just accidentally referred to the 2001 terrorist attacks as ‘7–11’” http://bit.ly/1qVrHMl

2016 PLAYERS — “Trump hires top GOP lawyer for delegate fight,” by Shane Goldmacher: “William McGinley, a prominent Republican political attorney and a veteran of past delegate battles … is expected to advise the Trump campaign on both delegate selection battles in the upcoming states and possible challenges to the credentials of delegates to the Republican National Convention in Cleveland … In 2012, McGinley served as counsel to the convention’s rules committee and he is currently a partner at Jones Day.” http://politi.co/1VzNUvT

— “GOP operative sues Trump, Lewandowski for defamation,” by Ben Schreckinger: “The suit, brought in New York County by communications strategist Cheri Jacobus, … alleges that Trump and campaign manager Corey Lewandowski … impugned her professional reputation in retaliation for her criticisms of Trump’s performance as a candidate. … On Feb. 5 … Trump tweeted, ‘Really dumb @CheriJacobus. Begged my people for a job. Turned her down twice and she went hostile. Major loser, zero credibility!’” http://politi.co/1NyHEMY

TOP TWEETS: Don Van Natta Jr. (@DVNJr): “Number of Pulitzer Prizes won for a tweet: Zero.” … Gabriel Debenedetti (@gdebenedetti): “3:10 PM — Sanders camp formally accuses Clinton of campaign fundraising violations. 3:36 PM — Sanders camp fundraises off said allegation.”

JUST POSTED — “How New York will be won: Nearly three-quarters of the Democratic vote will be cast in the New York City media market. But on the GOP side, most of the votes will be cast far from the city,” by Steve Shepard: “[W]ith Donald Trump in a pitched effort to lock down a majority of delegates before July’s Republican convention — and the bulk of New York’s GOP delegates distributed by congressional district — suddenly the overwhelmingly Democratic New York City districts take on outsized importance since they award the same number of delegates as the redder Upstate districts.” Steve’s borough, district and town guide to watching the results http://politi.co/1SQ2R6y

TONIGHT’S TIMELINE, from AP’s Nancy Benac: “Polls close at 9 p.m. … Counties typically report their votes quickly, so expect about half the total vote to be counted and released within the first hour after polls close. Upstate counties usually are the first to report, with New York City boroughs following. Based on past voting patterns, New York City should represent about half of the Democratic primary vote, and about 13 percent of the Republican primary vote. Overall, about 90 percent of the statewide vote should be counted by 11 p.m.” Viewer’s Guide http://apne.ws/1VzeEwY

AP DELEGATE TRACKER … Dems (2,383 to clinch): Clinton 1,758 (incl. 469 superdelegates; 625 short); Sanders 1,076 (incl. 31 superdelegates; 1,307 short) … GOP (1,237 to win): Trump 744 (493 short); Cruz 559 (678 short); Kasich 144 (1,093 short). http://apne.ws/1V6bksD

** A message from PhRMA: ICYMI: New IMS Health report found net prices for brand medicines increased just 2.8 percent in 2015 and overall cost trend slowing due to competitive marketplace for medicines. Despite this, insurers are increasing patient cost sharing more than benefit costs are rising, new Kaiser Family Foundation study finds. Read here. **

HOT CLICK: Pic of Maggie Haberman as a grade-schooler — “Our Woman in New York: Donald Trump, Hillary Clinton and Bernie Sanders on Friendly Turf”: “Haberman, a New York Times political correspondent, has devoted her journalistic career to two irresistible subjects: politics and New York City. At age 7, her first byline appeared in The Daily News; it has now been published in all three New York dailies. A native of the Upper West Side who lives in the Crown Heights section of Brooklyn, she has covered 10 election cycles, from mayoral contests to presidential campaigns, including the 2016 race, which turns to New York on Tuesday for its primary.”Pic of “Maggie Haberman in her younger days, interviewing Mayor Edward I. Koch for The New York Daily News in 1980.” http://nyti.ms/23HIa8h

TV TONIGHT: Speaker Ryan on CBS’ “Late Show with Stephen Colbert.”

ARTICLE OF THE DAY — N.Y. Times, bottom of A1, “Prospect of Convention Fight Puts Older Hands in Demand,” by Jeremy Peters: “The last time Stuart Spencer [age 89] courted delegates at a Republican National Convention, in 1976, he kept a roll of quarters in his pocket for … pay phones … This year … he calls in advice to Gov. John Kasich’s campaign almost every day. … The graying delegate wranglers like Mr. Spencer have a rare and suddenly sought-after skill: They understand the arcane rules and complicated interpersonal dynamics that can persuade often unpredictable state delegates to back a candidate for president. …

“Paul Manafort, 67, all but disappeared from American politics in recent decades to advise international leaders … Manafort, who worked for the Ford campaign 40 years ago, is the lead convention strategist for Donald J. Trump. … Charlie Black, 68, … is helping the convention operation for John Kasich. … James A. Baker III, 85, who ran the Ford delegate operation and is staying neutral, … summed up the strategy of any effective delegate operation as: ‘Acquire delegates, protect your delegates and steal other delegates.’” http://nyti.ms/26ciwYb

BREAKING — AP, 2:25 a.m.: “The co-founders of Ben & Jerry’s have been arrested at the U.S. Capitol as part of ongoing protests in Washington about the role of money in politics. Ben Cohen and Jerry Greenfield were among approximately 300 people who were arrested Monday as part of protests by a group called Democracy Awakening. … Capitol Police say those arrested were charged with crowding, obstructing or incommoding, which is unlawful demonstration activity. They were processed on the scene and released. Police say they’ve arrested more than 1,200 people since the protests began April 11.” http://apne.ws/1XG3GDa

FOR YOUR RADAR — USA Today, bottom of 1A, “UK drone strike a warning for U.S.: 150 airliners report sightings in 18 months,” by Bart Jansen: “Steve Marks, an aviation lawyer in Miami[, said:] ‘There is a reasonable, remote risk of a plane going down.” http://usat.ly/20SX1HS

NETFLIX v. HBO — “Netflix-Getting Original,” by AP Technology Writer Michael Liedtke: “Look out, HBO. Netflix produced more original programming than cable’s premium-network leader last year, according to number provided by the two rivals. The Internet video service isn’t slowing down, either, even if it risks losing subscribers to price increases that will help pay for more exclusive shows. Since its push into original shows kicked off in earnest with the 2013 debut of ‘House of Cards,’ Netflix has hit the fast-forward button. Last year, it put out 450 hours of original programming, compared to 401 from Time Warner’s HBO.

“This year, both companies say they expect to release roughly 600 hours of original material. … Netflix will test the loyalty of its long-time subscribers next month when it starts to hike their prices 25 percent, following a two-year freeze that kept rates at $8 per month. The increase will hit 17 million to 22 million U.S. subscribers.” With graphic http://apne.ws/1MEYkaS

FUTURE OF NEWS — “Vice Gearing Up For Nightly HBO Show With New Hires, Moves,” by HuffPost’s Michael Calderone : “Ryan McCarthy, an assistant editor on The New York Times national desk, has been named editor-in-chief of Vice News … The move comes as Editor-in-Chief Jason Mojica shifts over to the television side of Vice as head of international coverage for its forthcoming nightly HBO news show.” http://huff.to/26c96M2

PULITZER-PALOOZA — WashPost, bottom of A1, “Washington Post journalists win two Pulitzer Prizes:Project on killings by police, reporter’s book on Islamic State are honored,” by Paul Farhi: “After covering several high-profile incidents involving the killings of civilians by police officers in 2014, Washington Post staff writer Wesley Lowery was surprised to discover that there were no official statistics about such fatalities. So Lowery pitched an idea to his editors: The newspaper … should collect the information itself … On Monday, The Post’s series was awarded the Pulitzer Prize in the national reporting category. … The Pulitzer board also recognized ‘Black Flags: The Rise of ISIS,’ a book by Post reporter Joby Warrick.” http://wapo.st/1pdu5wv

— PULITZER winner list: “Public Service — Associated Press … Breaking News Reporting — Los Angeles Times Staff … Investigative Reporting — Leonora LaPeter Anton and Anthony Cormier of the Tampa Bay Times and Michael Braga of the Sarasota Herald-Tribune … Explanatory Reporting — T. Christian Miller of ProPublica and Ken Armstrong of The Marshall Project … Local Reporting — Michael LaForgia, Cara Fitzpatrick and Lisa Gartner of the Tampa Bay Times … National Reporting — The Washington Post Staff …

“International Reporting — Alissa J. Rubin of The New York Times … Feature Writing — Kathryn Schulz of The New Yorker … Commentary — Farah Stockman of The Boston Globe … Criticism — Emily Nussbaum of The New Yorker … Editorial Writing — John Hackworth of Sun Newspapers, Charlotte Harbor, FL … Editorial Cartooning — Jack Ohman [of] The Sacramento Bee … Breaking News Photography — Mauricio Lima, Sergey Ponomarev, Tyler Hicks and Daniel Etter of The New York Times and Photography Staff of Thomson Reuters … Feature Photography — Jessica Rinaldi of The Boston Globe. … Drama — ‘Hamilton’ by Lin-Manuel Miranda.” Full listhttp://bit.ly/1SWvCyJ

JACK SHAFER, “The Pulitzer Prize Scam: For the [100th] straight year, they’ve convinced the American people they matter”: “Abandon everything you’ve ever been told about cynical journalists. If you want to melt the frozen heart of a reporter, just whisper in his ear that he’s a finalist in some journalism prize contest. It won’t matter how insignificant or unknown the prize is, whether it’s local or national, whether he’s won one before or not, or whether it comes with a cash prize or just an acrylic trophy.” http://politi.co/1WccJgx

AWKWARD — “Kasich snaps at reporter who asks him about his single win,” by Eliza Collins: “On Monday, the Ohio governor — whose lone victory was in his home state — was talking up his chances when Demetri Sevastopulo, a reporter for the Financial Times, interrupted him. … ‘If you’ve only won Ohio…’ Sevastopulo butted in. ‘Can I finish?’ Kasich said testily. … ‘If you answer the question,’ Sevastopulo responded. ‘I’m answering the question the way I want to answer it,’ Kasich said. ‘You want to answer it?’ Kasich then snatched Sevastopulo’s voice recorder out of his hand and turned it toward him: ‘What do you think?’ ‘I think you should answer the question,’ Sevastopulo said.” http://politi.co/1qCEHWD

CANDIDATE QUIRKS — “Clinton Carries Ninja Squirrel Hot Sauce Everywhere,” by Time’s Denver Nicks: “In a radio interview Monday morning, Hillary Clinton was asked to name something she carries with her everywhere she goes. ‘Hot sauce,’ she answered. “Yeah.’ The Clinton campaign [said] the type and brand of hot sauce … [is] Ninja Squirrel, a Sriracha from the in-house brand of Texas-based Whole Foods Market. ‘And we continue to carry chili flakes and jalapeños around,’ says … Nick Merrill.” http://ti.me/23V8hFo

HOT VIDEO — “Ted Cruz and the Foosball Game of a Lifetime”: “At the Syracuse Sports Hall of Fame, Senator Ted Cruz takes on Mark Halperin and John Heilemann in a tense, adrenaline-fueled game of foosball. Written by Matt Negrin.” 3-min. video http://bloom.bg/1qVso8h

SPOTTED: Former Sen. John Ensign last night at Joe’s Stone Crab, while Susan Rice dined with Sen. Michael Bennet (D-Colo.) at another table … Sen. Lindsey Graham last night at Cafe Berlin on Capitol Hill… Rep. Jim Clyburn and a party of 10 with roller bags being allowed to pre-board a full American flight (with limited overhead space) from Indianapolis to DCA.

— SEND YOUR SPOTTINGS to dlippman@politico.com

DATA DU JOUR — MARK PENN in The Hill, “Democracy in the crosshairs”: “In the two contested party nomination processes we are having, a total of about 40 million people will participate in caucuses and primaries, about 20 million on each side … So we now have a system in which it takes just 10 million votes out of 321 million people to seize one of the two coveted nominations — and that’s only if it goes all the way to West Virginia.” http://bit.ly/1WCuVjW

MAYOR OF THE WORLD — “Michael Bloomberg Believes In Knocking Down Walls,” by HuffPost’s Caroline Balogna: “As part of The Huffington Post’s parent-child interview series Talk To Me, the business leader and former New York City mayor opened up about fatherhood, family traditions and the importance of knocking down walls in an honest conversation with his eldest daughter Emma.” 8-min. video http://huff.to/1Spc5K3

GEORGE W. BUSH CONVERSATION — “Views on North America from the Governor’s Mansion to the White House”: “There’s an attitude amongst some that we just shut down immigration. That is impossible to do.” http://bit.ly/1XFY63U

BUSH ALUMNI — TEVI TROY in Politico Magazine, “How GOP Intellectuals’ Feud With the Base Is Remaking U.S. Politics: What happens when the partnership that created the modern Republican Party shatters?”: “One of the most spectacular fissures of this already dramatic political season has been the messy, public divorce of the Republican intelligentsia from the party’s suddenly energized populist voter base. … Conservative intellectuals helped build the GOP’s basic modern platform … [but they] need to start considering where their political allegiances lie, and the GOP base needs to do the same. The alliance that served both sides so well for so long does not appear to be working-and the party’s influence is at stake.” http://politi.co/1SpBhQE

HILLARY ALUMNI — David Helfenbein, former Hillary State employee and Senate staffer, has launched a podcast called “The Gaggle”: “The Gaggle Podcast is an interview program that focuses on politics, media and culture. The goal of the program is to emphasize the human aspects of people’s everyday lives, discuss what makes people want to get up in the morning and go to work, examine individuals’ personal drive and look at how successful leaders have arrived where they are today.” First interview is with Daniel Lippman www.thegagglepodcast.com

OUT AND ABOUT: Friends and colleagues of Ron Fournier gathered at David and Katherine’s Bradley’s house last night to celebrate Ron’s new book, “Love That Boy: What Two Presidents, Eight Road Trips, and My Son Taught Me About a Parent’s Expectations.” $15.60 on Amazon http://amzn.to/1OkVowN … Michael Gerson WashPost column, “’Guilt trips’ and the awesome power and responsibility of being a parent” http://wapo.st/1TgzrSi

SPOTTED: Yoni Appelbaum, Wolf Blitzer, Carl Cannon, Margaret Carlson, John Dickerson, Rep. Debbie Dingell, Mike and Courtney Dorning, Tammy Haddad, Steve Komarow, J.J. Gould, Adam Kushner, Emily Lenzner, Poppy MacDonald, Ruth Marcus, Nedra Pickler, Scott Stossel, Neera Tanden, Jon Ward, Mark Leibovich, Jamal Simmons, Andrea Newman, Mark Salter, Teddy Downey, Terry Hunt, Rory Cooper, Nihal Krishan, Harold Ickes and Janice Enright, Ginny Terzano, Betsy Fischer Martin, Lauren Vicary, Heather Jackson, Andrew Stuart, Lauren Cook.

TRANSITIONS: Olivia Perez-Cubas has rejoined Marco Rubio’s U.S. Senate office as press secretary. She was the presidential campaign’s director of media, responsible for his media schedule. Before that, she worked in his Senate office for two years, rising to be deputy press secretary. A Miami native, she got her start working at WSVN 7, the Fox affiliate in Miami.

BETSY BARRETT to Food Policy Action as political and comms director: “Barrett … [was] a vice president in the strategic communications practice at The Glover Park Group. … Barrett helped launch the Internet Association … Before that, Barrett [was a] senior advisor and communications director for … Representative John D. Dingell.” http://bit.ly/1NyN0rR

BIRTHWEEK (was Sat.): Gov. Bill Walker (Alaska) is 65 … Patricia Villarreal Tamez, gov’t relations adviser at Shell

BIRTHDAYS: Joanne Ochsman (hat tip: Robert) … Not-Potted-Plant Ron Kaufman (h/t all political reporters) … Julie Mason (h/t Evan Ryan) … Caitlin Hayden, NSC alum now SVP and group director — media at Edelman (h/t Ben Chang) … CNN’s Emily Kuhn … ABC’s Jon Dominic Garcia … Felix Gillette of Bloomberg BusinessWeek … conservative consultant Jim Kelly … Seth Solomonow of Bloomberg Associates … Jonathan Levy, director of policy and strategy at Vision Ridge Partners and a DOE and Rahm alum … Katie Delzell, former deputy finance director for Carly for America, now finance director for Maryland Senate candidate Kathy Szeliga, is officially a quarter of a century old (h/ts Leslie Shedd and Sam Jacobson) … Peter Giangreco, principal at The Strategy Group, celebrating by taking his first ever piano lesson … Staci Appel (h/ts Teresa Vilmain) …

… Sarah Rozier , comms. director for Rep. Jeb Hensarling (R-Tex.) (h/t best friend Sarah Makin) … Louie Agnello, legislative counsel to Sen. Martin Heinrich (D-NM) (h/t Kurt Bardella) … Alleigh Marre, the pride of Ready for Bacon’s co-ed intramural basketball team and former Emerson Lion guard, is 28, who celebrated last weekend with friends from DC and Boston. Marre, currently the national press secretary for the NRSC, has held numerous comms posts over the last handful of years with Sen. Susan Collins, Gov. Scott Walker, the NRCC and Sen. Scott Brown (h/t Zack Roday) …

… Courtney Sieloff, V.P. at Direct Impact and director of digital strategy for Burson-Marsteller … Orde Kittrie, law professor and nonproliferation specialist and State alum … Kara Watt, executive director of the Washington Media Scholars Foundation … Tory Brown … Patty Blumer … Nat Grossman … Lori Yates … Russ Ferguson … Luke Swarthout, director of adult education services at the NY Public Library and a Tom Harkin alum … Jamie Bennett, executive director of ArtPlaceAmerica and an NEA alum … Mary Liz Burns, comms. strategies director for financial security at AARP … Motorsports Hall of Famer Al Unser Jr. is 54 … recording executive Suge Knight is 51 … Ashley Judd is 48 … tennis player Maria Sharapova is 29 (h/ts AP)

DESSERT — “CakeLove chef Warren Brown to start marijuana edibles company in D.C.,” by WashPost Express’ Holley Simmons: Victoria “Harris — along with partners Anna Leis and Warren Brown — are busy launching DC Taste Buds, one of the first marijuana edibles companies founded in the District to be run by locals. … The three are tight-lipped about their products, which they hope to make available at medical marijuana dispensaries by summer. They hint that the first items will be sweet, with a savory line to follow soon after. All of the foods will be laced with marijuana sourced locally.” http://wapo.st/1SrLijn

** A message from PhRMA: A new report from IMS Health demonstrates how a competitive biopharmaceutical marketplace is working to control costs. The report found that net prices for brand medicines increased just 2.8 percent in 2015, down from 5.1 percent the prior year, as discounts and rebates negotiated by payers continue to rise sharply. The report also projects medicine spending growth will continue to moderate to 4 to 7 percent through 2020, in line with overall health care cost growth. Unfortunately, patients are not always benefiting from the discounts that insurance companies negotiate. A new report from Kaiser Family Foundation found that insurers are increasing patients’ out-of-pocket costs, including coinsurance and deductibles, more than they are paying in medical benefits — underscoring the need for policy solutions that empower and engage patients. Read more here. **

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