Mike AthertonQuid Pro QuoThe rot set in when we started asking whether designers should code. That poorly-framed, closed-ended question opened a debate about the…Jun 12, 2019Jun 12, 2019
Mike AthertonSo You’ve Got a Big Idea…Imagine you’re working for a large UK mobile provider as part of a team dedicated to improving the delivery of products purchased online.May 30, 2015May 30, 2015
Mike AthertonUX is UIA meme can travel halfway around the world while nuance is putting on its shoes.May 15, 201544May 15, 201544
Mike AthertonMarkup vs. MockupYesterday on Twitter I became briefly embroiled in what I’m calling the ‘markup vs mockup’ debate, sparked by this article. In case you’ve…Jun 29, 20121Jun 29, 20121
Mike AthertonBlast from the past: SAFE methodologyI was digging through some reeeeeally old files this morning, and happened upon something I wrote in an agency proposal back in 2000. Of…Oct 31, 2011Oct 31, 2011
Mike AthertonTruth and Dare: My response to Jason Mesut’s EuroIA 2011 talkIf you haven’t seen the slides for Jason Mesut’s EuroIA talk, Truth And Dare, stop reading and chow down immediately. With his trademark…Sep 28, 2011Sep 28, 2011
Mike Atherton5 Lessons from Beyond the Polar BearRecently I gave a talk at the 2011 IA Summit in Denver. It was prepared by me and Michael Smethurst, and covered the great work that has…May 26, 20112May 26, 20112
Mike AthertonSlouching toward interactive narrativeMy work has taken an unexpected turn into the world of transmedia storytelling and interactive digital narrative, in an attempt to create a…Jan 30, 2011Jan 30, 2011