Mike BowellWhy aren’t we marketing smart yet?One of the key goals of any marketing department is to ensure that the message we deliver is to the right audience. Otherwise, our intended…Jul 5, 2016Jul 5, 2016
Mike BowellWould inspiring employee loyalty translate to customer loyalty?Organisations today are actively working towards improving their customer facing functions which of course is great! Everyone is a winner…Jul 5, 2016Jul 5, 2016