Attempting to expand rights considered to be “universal” to marginalized groups is simply expanding the pie. It says to those enjoying those rights “Everyone should be enjoying what you are enjoying what you are enjoying”. That is an easy sell. But when couched in the language of “Privilege” the message is very different. That message is a zero sum one. You have been enjoying your pie- Back up, it is someone else’s turn. Even when true, that is a much harder sell.