Introduction to Jobs to be Done

Mike Boysen
Jul 30, 2017 · 1 min read

So many people are expressing their confusion around how to execute on the theory of jobs to be done. The reason is simple, they are following an emerging cult that hasn’t figured it out yet.

Fortunately, the team that introduced the concept to Clay Christensen through an industrialized method for innovation have given us plenty of easy to follow content. This is just a taste.

Mike Boysen

Written by

A customer-centric innovator with extensive experience in CRM, Real-time Interaction Management and other customer-facing technologies

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