PinnedEliminating Jobs-to-be-Done Interviews with Artificial IntelligenceIs it too good to be true?Dec 11, 2023Dec 11, 2023
AI Strategy: A Practical Framework Using Jobs-to-be-Done (JTBD)Artificial intelligence. It’s the buzzword dominating headlines, promising revolution, and maybe causing a little anxiety. We see the hype…Apr 18Apr 18
The Flaw in VC Vetting Most Miss (Hint: It’s Not the TAM)The venture capital world runs on identifying the next big thing. Billions are poured into promising startups, yet the stark reality…Apr 17Apr 17
Future-Proof Your Healthcare Strategy: A Leader’s Guide to JTBDThe healthcare landscape is under unprecedented pressure. Escalating costs, the demand for better outcomes, relentless technological…Apr 17Apr 17
How to Use the Opportunity Score to Prioritize Your JTBD Product Roadmap…Or Maybe Not: A Critical Look at a Popular Prioritization ToolFeb 25Feb 25
People who say “it sounds like you need a CDP” don’t understand achieving profitable growth in 2024.People who say “𝙞𝙩 𝙨𝙤𝙪𝙣𝙙𝙨 𝙡𝙞𝙠𝙚 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙖 𝘾𝘿𝙋” don’t understand achieving profitable growth in 2024.Oct 8, 2024Oct 8, 2024
5 JTBD Interview Strategies That Turn UX Researchers into Value Model WizardsSep 17, 2024Sep 17, 2024
If you believe Telco customers want to pay less for their service, you’d be …Sep 16, 2024Sep 16, 2024
