Perhaps you’ve seen grandstanding, humble-bragging, royal decrees, and the megaphone of joy all over your social feeds. Perhaps you saw one person do all of this so much that it caused you to hit “mute” or “unfollow” or “unfriend.” (Full disclosure: I’ve been on both ends of that decision, too.) This is the bullshit alternate universe. This is the past and the future, the ego (Facebook), the id (Twitter), and the superego (Instagram), the reflections of things and not the things themselves. This is the loud. The loud is not where the truth lies, and not where life happens. People don’t want to understand you. They want to feel understood. Truly, nobody cares how good you are, with one major, major exception. Nobody cares how good you are … they care how good you are for them. How do people decide if you’re good for them?