I figured the movie would be garbage with the extreme broadcasting of backstage antics. Remember when the dark Knight came out? There was this joker teaser and a cool as shit Batman trailer. Nolan knew he was sitting on something amazing with Ledger’s performance. He didn’t have to go around to every talk show talking about how Ledger was method acting to get a big box office opening. He knew the product would speak for itself and the word would get out.