Scott Dikkers

Before the talk, do some research on Scott Dikkers. What is one surprising fact you learned about him? Does this help you provide context for his talk?

Scott Dikkers founded the world’s first humor website in 1995, The Onion. Not knowing much about The Onion, I now know what this lecture will most likely be focused on.

Pay attention to the scene as Scott talks during his lecture. What do you notice? Take a photo and include it in your post as well.

Scott Dikkers speaking at Marquette University Feb 15, 2017.

Grabbing my seat early, I notice that the AMU employees had to bring in more seats. This tells me that he is an important guy and can grab high a high turnout. He gained a lot of laughs throughout his lecture starting off his speech saying he “knows jack-shit about journalism”. He also cracked jokes about being arrested after a walkie-talkie kept on going off throughout.

Write down something Scott says and fact check it. Is he right? Wrong? Somewhere in between?

He made a joke about how 400 books sold in a week can make it on the best sellers list. Book in a Box.com says more so around 5,000 books a week will get you near that list.

Summarize in a paragraph the point of the talk.

Fake News. The point of Scott Dikkers lecture was everything from how to be a writer for a satirical outlet to journalistic ethics. He explains the many issues The Onion has encountered by printing fake news. Scott Dikkers wants people to be critical readers who can understand fake news and the humor behind some of it. He also wants you to be able to understand fake news even when it isn’t humor. He ends the talk by saying “please be eternally vigilant!”

Now write a headline that summarizes the talk.

Scott Dikkers is a liar!

At the end of his talk, find someone at the event that you don’t already know and ask them what stood out to them the most. Include their full name and major or profession.

David Klinger, advertising major.

What did this teach you about media writing?

If he got one take-away, he says, “people don’t the truth”. He also thinks he learned that people will always consume fake news because it aligns with their confirmation bias.

What was most useful to you about this experience?

David thought that he was a ‘rascal’ and the way that The Onion retaliated in most of their issues was useful because it taught him about aligning his beliefs with the brand he hopefully wants to run one day; to not be scared to work in alignment with his personality.

Anything else to add?

He does not.

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