25 things every Marketing Director needs to know about Responsive Web Design.

This blog post isn’t just a listicle about Responsive Web Design, it’s a demonstration of it. Not simply by way of a fluid grid and layout: Even the headline and body copy is responsive. Look at the original post, on mobile, tablet, laptop or desktop to see what we mean.

1. Google recommends responsive.

2. Less Bounce rate.

3. One URL. One SEO campaign.

4. Lower maintenance costs vs mobile sites.

5. Consistency of look and feel.

6. Improved user experience.

7. Future-proof. Ready to roll for new devices.

8. Responsive is quicker to deploy, and often cheaper than a mobile App.

9. No need for users to Zoom.

10. Image integrity. No more dodgy crops/resolutions.

11. Custom content length.

12. Simple multiple device Analytics.

13. One update across all platforms = Cost savings.

14. Higher conversion rates.

15. Bragging rights.

16. Your market is moving mobile. (But not everyone.)

17. Responds to users changing online behaviour.

18. Increased reach.

19. Even your Company Chairman will be able to see the site on his secretary’s Blackberry.

20. Reduces overall load time.

21. Easier PPC campaign management.

22. Fewer http requests = fewer broken links.

23. Your competitors site is already responsive.

24. Your competitors are currently planning to go responsive.

25. You get to keep your job.

Blonde Digital are committed to be at the cutty edge of modern web design. Talk to us now about the horses for courses world of responsive, mobile or App solutions for your brand.