Josh Solano

YOUNG GUN ON THE RISE
Mike D. Burke
I first met Josh Solano at my day job. He seemed like a nice enough guy, he was the new trainee in my department. Easily recognizable as intelligent and hard-working, and pretty damn young to my standards, he made me curious. We chit-chatted a bit here and there and discovered some similar interests. That’s when he told me about his company, which at first I thought, ‘Sure kid, you’ve got a company. What are you selling things out of your trunk?’ I was wrong. We talked some more and I took a look at his social media, primarily his Instagram (@urbanlostco) and was duly impressed. I knew then he’d be perfect for ‘Breaking Bread with Mike and Tom’. So we set up a date and time for him to meet with Tom and myself and break some bread. The link is below for the podcast on iTunes, available everywhere else as well. Here’s a little bit more about Josh Solano: the young gun on the rise.
Josh wasn’t always huge on books but when he was fourteen, his father gave him the book, ‘Rich Dad, Poor Dad’ by Robert Kiyosaki. Turned out this book would be a game-changer for Josh as is opened up his eyes to all the investment options and opportunities in today’s economy. It taught him to be always on the look-out for the right type of product to sell, something he has continued to learn as he told us recently from ‘Millenial Seller’ by Ryan Holiday, which talks of a product which always sells no matter the trends.
Ever keeping a positive outlook, he tries not dwell on failures, not letting them impact him negatively. When he’s really in deep waters and nothing is going right he likes to think about how after it is all over, how good it’s going to feel when things start going right. One of his favorite failures to date has been when he first started his adventure-gear brand, Urban Lost. When he started back in January 2018, he hadn’t a clue what process he was following. He tells of us how he ended up driving to JFK airport twice in two days, spending over 24 hours at customs, and paying over $1.5k in storage fees and customs broker fees just to get his first big bulk order. He learned the next time however how to go about it a better way.
Consistency and dedication are what keep him moving and striving for more. When he was a kid he would seemingly go from one project to the next without following completely through with his projects. Now experience has taught him to stay true and complete projects, even if they go wrong. His advice to any young college kids or entrepreneurs are to try as many things as possible, don’t limit yourself. When he starts to feel overwhelmed he likes to go on long trips to reset his mind. Finding that the new sights, tastes, smells and the people put his mind back in the right spot for the way he thinks and works. This may or may not work for everyone, but that’s Josh Solano.
For more on Josh, check out episode 11 of ‘Breaking Bread with Mike and Tom’.
