Mike Bean – Medium

Mike Bean

Mike Bean

Expressing your law firm’s market position in writing

This is the seventh and final article in my series on positioning law firms in the market place. I firmly believe that positioning is the…

Apr 10, 2017

Expressing your law firm’s market position in writing

Apr 10, 2017

Mike Bean

A place of your own: combine your practice specialisms and legal expertise to create a unique place…

In my last article, I gave you six ways you could focus your firm for more successful marketing. I called them the six pillars of law firm…

Apr 10, 2017

A place of your own: combine your practice specialisms and legal expertise to create a unique place…

Apr 10, 2017

Mike Bean

Six ways to position your law firm for more effective marketing.

Positioning is the act of choosing a specialism for your legal practice and then working hard to occupy that space in the eyes of your…

Mar 14, 2017

Mar 14, 2017

Mike Bean

What does it mean to “position” your law firm?

There is not a single business on earth that can afford to appeal to everyone. Efforts to please one group of people will often have the…

Feb 16, 2017

What does it mean to “position” your law firm?

Feb 16, 2017

Mike Bean

Polish your selling skills by making videos about your legal practice.

In this final part of my series on putting video at the heart of your content strategy, we’re talking about how video lets you practice…

Feb 15, 2017

Polish your selling skills by making videos about your legal practice.

Feb 15, 2017

Mike Bean

Creating personal connections with clients and prospects through Internet video.

The ability to create a personal connection through digital content is attractive because a busy person can reach other human beings at a…

Jan 23, 2017

Jan 23, 2017

Mike Bean

Using YouTube videos to get found through search.

Welcome to part three of my five part mini-series about using video in your firm’s content strategy. In the last two episodes I’ve talked…

Jan 15, 2017

Jan 15, 2017

Mike Bean

Creating spin-off content from your lawyers’ videos.

Welcome to part two of my mini-series about using video in your firm’s content strategy. In the last post we talked about how video could…

Jan 10, 2017

Creating spin-off content from your lawyers’ videos.

Jan 10, 2017

Mike Bean

Using video to get marketing content from lawyers efficiently.

Today I’m starting a five-part mini-series about putting video at the heart of your firm’s content strategy. In this post I begin with how…

Jan 9, 2017

Jan 9, 2017

Mike Bean

Three people that inspired me to make videos regularly

I’ve had had all sort of help on my video producing journey, but today, I want to thank and tell you about three people who gave me the…

Jan 6, 2017

Three people that inspired me to make videos regularly

Jan 6, 2017

Mike Bean

Mike Bean

Director at Isaac Parker, a Digital Marketing Agency for Commercial Law Firms. Presenter on Digital Marketing Masterclass

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