Mike BeanExpressing your law firm’s market position in writingThis is the seventh and final article in my series on positioning law firms in the market place. I firmly believe that positioning is the…Apr 10, 2017Apr 10, 2017
Mike BeanA place of your own: combine your practice specialisms and legal expertise to create a unique place…In my last article, I gave you six ways you could focus your firm for more successful marketing. I called them the six pillars of law firm…Apr 10, 2017Apr 10, 2017
Mike BeanSix ways to position your law firm for more effective marketing.Positioning is the act of choosing a specialism for your legal practice and then working hard to occupy that space in the eyes of your…Mar 14, 2017Mar 14, 2017
Mike BeanWhat does it mean to “position” your law firm?There is not a single business on earth that can afford to appeal to everyone. Efforts to please one group of people will often have the…Feb 16, 2017Feb 16, 2017
Mike BeanPolish your selling skills by making videos about your legal practice.In this final part of my series on putting video at the heart of your content strategy, we’re talking about how video lets you practice…Feb 15, 2017Feb 15, 2017
Mike BeanCreating personal connections with clients and prospects through Internet video.The ability to create a personal connection through digital content is attractive because a busy person can reach other human beings at a…Jan 23, 2017Jan 23, 2017
Mike BeanUsing YouTube videos to get found through search.Welcome to part three of my five part mini-series about using video in your firm’s content strategy. In the last two episodes I’ve talked…Jan 15, 2017Jan 15, 2017
Mike BeanCreating spin-off content from your lawyers’ videos.Welcome to part two of my mini-series about using video in your firm’s content strategy. In the last post we talked about how video could…Jan 10, 2017Jan 10, 2017
Mike BeanUsing video to get marketing content from lawyers efficiently.Today I’m starting a five-part mini-series about putting video at the heart of your firm’s content strategy. In this post I begin with how…Jan 9, 2017Jan 9, 2017
Mike BeanThree people that inspired me to make videos regularlyI’ve had had all sort of help on my video producing journey, but today, I want to thank and tell you about three people who gave me the…Jan 6, 2017Jan 6, 2017