Mike Rizzo
Aug 22, 2017 · 1 min read

I’m definitely a “marketing guy” and one who is deeply entrenched in the MarTech landscape. I got my start in Ad Tech then to Marketing Automation and now I’m bringing both of those worlds together again in my current role.

I agree though, there is a lot of action and opportunity for ROI, but reporting on the ROI and actually understanding how to calculate ROI is the hard part these days.

)

    Mike Rizzo

    Written by

    Manager of Experience & Loyalty @Mavenlink | #HubSpot Certified | Formerly #MarketingOps #MarTech & Events Manager