Aug 22, 2017 · 1 min read
I’m definitely a “marketing guy” and one who is deeply entrenched in the MarTech landscape. I got my start in Ad Tech then to Marketing Automation and now I’m bringing both of those worlds together again in my current role.
I agree though, there is a lot of action and opportunity for ROI, but reporting on the ROI and actually understanding how to calculate ROI is the hard part these days.
