Crisis, Assumptions and the Effect on the Future of Ticketing: Part 1

  1. It has created too much supply which essentially has trained the customer to wait. Many simply won’t buy after missing the peak emotional time, or they will come back and buy if/when the prices drop.
  2. This has caused an increase in an effort which can be tracked both fiscally (marketing efforts, technology, staffing, and related costs) and subjectively (time is money no matter how you slice it). The result is focusing on financial and personnel efforts that could be pushed elsewhere.

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