Thank you for the feedback Vigneshwer. Super valuable. I completely agree with you that the ordinary users don’t see the value of privacy much… yet. In order for the big providers like Samsung, Amazon, Google, etc. to provide privacy features, users have to first demand such things. Otherwise, privacy actually makes it difficult to provide features sometimes, especially when you consider smart learning based on big data analytics. Perhaps a privacy campaign for IoT would go a long way. During the sprint, we discussed a Mozilla IoT Report Card for popular smart home products (indeed we tested user’s buying decisions with a privacy badge). Unfortunately, it seems the average user just isn’t concerned about privacy. We either need a smaller audience (conscious-choosers) or need to lump privacy and security together. These are the types of things we are currently exploring.