Dec 23, 2021Operational Transparency in Social (Behaviour Change) Health MarketingHere’s a radical thought. What if all health-focused social marketing/behaviour change efforts by public sector organizations were required to show the strategy behind each campaign? I’m thinking of an actual “operational transparency” link at the bottom of any video, image, infographic, etc. …Social Marketing1 min readSocial Marketing1 min read
Sep 17, 2020What You Can Do About “The Social Dilemma”If you haven’t done so already, do yourself a favour and spend 96 minutes tonight watching “The Social Dilemma”. This is a decently put together Netflix documentary outlining, among other things, how and why the pendulum has swung too far in terms of citizen use of and addiction to social…The Social Dilemma5 min readThe Social Dilemma5 min read
Jul 17, 2020It takes a community to effectively spread evidence-based COVID-19 messagingOver the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment…Covid-193 min readCovid-193 min read
Apr 28, 2020COVID-19 Commercials — A united message or simply a lack of creativity?You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently…Covid-192 min readCovid-192 min read
Mar 31, 20206 not-so-conventional tips for working from homeIt’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now. About 80% of my work…Working From Home6 min readWorking From Home6 min read
Feb 7, 2020Joe Rogan, true crime, and the 2nd podcasting revolutionIn 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation. Since that time, I have listened to thousands of others, spanning a variety of industries and delivery formats (The Tim Ferris Show being one of my all-time favourites). I have…Podcasting6 min readPodcasting6 min read
Sep 19, 2019The murky waters of government employment and political neutralityThe Government of Canada has a generally well-written Values and Ethics Code, which public servants must abide by. With every passing year, a particular element of this Code has become increasingly challenging to explain with absolute clarity and even more challenging to enforce, save for the most obvious cases. …Government4 min readGovernment4 min read
Published inOSINT TEAM·Sep 5, 2019Misinformation vs. Disinformation vs. Mal-informationQuite a bit of my consulting work lately has focused on helping clients counter false information spreading online. …Disinformation3 min readDisinformation3 min read
Apr 9, 2019International Government Communication Forum 2019 — Sharjah, UAEA few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change”. One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth, Director- General of the Centre for Government Communication…Behaviour Chage1 min readBehaviour Chage1 min read
Feb 26, 2019Basic Social Media Intelligence (SOCMINT) Tools To Help Fight DisinformationOver the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. …Social Media2 min readSocial Media2 min read