How Meta’s Changes to Content Moderation Might Impact Canadian Government OrganizationsA client recently asked me to assess the potential impact of Meta’s latest changes to its content moderation approach, specifically…Jan 25Jan 25
How Adopting Content Provenance Standards Can Help Government Organizations in the Fight Against…If you’ve been on social media lately and stumbled across some interesting content, not even controversial, just interesting, you might…Nov 13, 2024Nov 13, 2024
Canadian Government AI Chatbots: A Natural Next Step Or Bound To Fail?Ever since the early days of Alexa, Siri, and Google Assistant, I’ve been fascinated by the idea of an AI-powered, government-vetted chat…Aug 12, 2024Aug 12, 2024
Social (Behaviour Change) Marketing Statement of EthicsI’m pleased to announce that the International Social Marketing Association (iSMA) has officially adopted a Social Marketing Statement of…Oct 25, 2023Oct 25, 2023
The Convergence of Citizen-Centric Concepts in the Canadian Government: Marketing and…Earlier this summer, the announcement of a new Minister for Citizens’ Services by the Prime Minister’s Office (PMO) got me thinking about…Sep 13, 2023Sep 13, 2023
Operational Transparency in Social (Behaviour Change) Health MarketingHere’s a radical thought.Dec 23, 2021Dec 23, 2021
If you haven’t done so already, do yourself a favour and spend 96 minutes tonight watching “The…To those of us working in the digital space, there is really nothing new here. However, the fact that this documentary has hit mainstream…Sep 17, 2020Sep 17, 2020
It takes a community to effectively spread evidence-based COVID-19 messagingOver the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit…Jul 17, 20201Jul 17, 20201
COVID-19 Commercials — A united message or simply a lack of creativity?You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities…Apr 28, 2020Apr 28, 2020
6 not-so-conventional tips for working from homeIt’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the…Mar 31, 2020Mar 31, 2020