If you haven’t done so already, do yourself a favour and spend 96 minutes tonight watching “The Social Dilemma”. This is a decently put together Netflix documentary outlining, among other things, how and why the pendulum has swung too far in terms of citizen use of and addiction to social media, driven in large part by algorithms optimized to exploit our data for clicks and profit. Don’t worry, you’ll likely get your 96 minutes back in the form of saved time by not checking your social feed for the rest of the night. Sadly, most people will go back to…


Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information. Rather than the dry top-down comms of old, I would describe their comms as a smart blend of witty humour and light-touch sarcasm, all the while remaining professional, open and empathetic, in an environment where health information changes rapidly as…


You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Empty roads, parked airplanes, deserted cities, playgrounds with no kids, you name it. If the location once had people in it, it is now being shown as empty with some sombre piano music concurrently nourishing our auditory senses and reminding us what we are all missing. Each commercial then shifts gears and moves into a more positive tone, usually mentioning the fact that we are all in this together and encouraging us that the proverbial light at the end of the tunnel will soon…


It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now. About 80% of my work time is spent in my home office and the remainder at in-person client meetings, delivering speeches and running workshops. Whenever I’m asked for advice regarding working remotely I always tend to start by mentioning that there is no one-size-fits-all approach. You need to optimize your workspace and workday for you.


In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation. Since that time, I have listened to thousands of others, spanning a variety of industries and delivery formats (The Tim Ferris Show being one of my all-time favourites). I have discovered that what I personally love most about this medium is how digestible it is on the go (perfect for running or business travel) and how conducive it is to long-form unscripted interviews/conversations (to the point where I sometimes opt to drive instead of fly to see a client if…


The Government of Canada has a generally well-written Values and Ethics Code, which public servants must abide by. With every passing year, a particular element of this Code has become increasingly challenging to explain with absolute clarity and even more challenging to enforce, save for the most obvious cases. I’m referring specifically to:

  • Section 1 — Respect for democracy — Expected Behaviour 1.1 — Respecting the rule of law and carrying out their duties in accordance with legislation, policies and directives in a non-partisan and impartial manner.
  • Section 3 — Integrity — Expected Behaviour 3.1Acting at all times…

Quite a bit of my consulting work lately has focused on helping clients counter false information spreading online. This sort of engagement can very quickly lead to rough and murky waters, especially if an organization does not arm itself with proper ongoing situational awareness tools in order to differentiate between the bad actors who are steering the narrative and the people unknowingly posting false information.

Much of the discourse on ‘fake news’ these days conflates three notions: misinformation, disinformation and mal-information. It’s important to distinguish messages that are true from those that are false, and messages that are created, produced…


A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change”.

One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth, Director- General of the Centre for Government Communication in Saudi Arabia; and Sir Craig Oliver, Director of Politics and Communications for the former UK Prime Minister David Cameron. The topic we explored was “Challenging the Lack of Capacity in an Era of Change Communication”. …


Over the past year, I’ve had a significant increase in the number of client requests for custom consulting and/or training help relating to combating the spread of disinformation. I thought I’d share some recent slides (edited to remove any client sensitive information of course), where I provide some useful tools for any newbies to the field of OSINT / SOCMINT.

But first, what the heck am I talking about?

Disinformation is false information spread deliberately to deceive. The English word disinformation is a loan translation of the Russian “dezinformatsiya”, derived from the title of a KGB black propaganda department.

Open…


Mike Kujawski speaking at FWD50 2018

A few months ago, I delivered a talk at the 2018 FWD50 Conference on the topic of “Communicating Change and Tech Disruption to Citizens”. The official description was as follows:

“Your role as communications and policy professionals in the public sector is growing with the need to improve transparency and accessibility, promote new and expanded digital services, safeguard reputation, and maintain public confidence. This session will explore the current state of global trust in technology and provide participants with possible approaches towards better communicating the value and importance of change and technology disruption, especially if it can lead to improved…

Mike Kujawski

Dad to 3. Husband. Consultant, Trainer & Speaker helping #Gov better understand #DigitalCulture #StrategicMarketing #BehaviourChange. Managing Partner CEPSM.ca

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