Misinformation vs. Disinformation vs. Mal-information

  • Misinformation: Information that is false, but not created with the intention of causing harm (e.g. someone posting an article containing now out of date information but not realizing it).
  • Disinformation: Information that is false and deliberately created to harm a person, social group, organization or country (e.g. a competitor purposely posting false statistics about your organization with an intent to discredit you)
  • Mal-information: Information that is based on reality, used to inflict harm on a person, organization or country (e.g. someone using a picture of a dead child refugee (with no context) in an effort to ignite hatred of a particular ethnic group they are against.

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Dad to 3. Husband. Consultant, Trainer & Speaker helping #Gov better understand #DigitalCulture #StrategicMarketing #BehaviourChange. Managing Partner CEPSM.ca

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Mike Kujawski

Mike Kujawski

Dad to 3. Husband. Consultant, Trainer & Speaker helping #Gov better understand #DigitalCulture #StrategicMarketing #BehaviourChange. Managing Partner CEPSM.ca